Charlotte HornetsBlue Sky Marketing

Blue Sky Marketing × Charlotte Hornets

BUZZ CITY.
ELEVATED.

From the first welcome to the final buzzer, make every touchpoint unmistakably Hornets. Merchandise, gifting, and brand experiences—brought to life by Blue Sky.

PREPARED EXCLUSIVELY FOR THE CHARLOTTE HORNETS

Black Charlotte Hornets backpack worn over the shoulder

01 / Blue Sky capabilities

Your brand.
Our home court.

A true extension of your team. From creative concept to final delivery, we create merchandise programs that bring people closer to the Hornets—fans, premium members, partners, and the people behind the game.

01

Creative strategy

Ideas that connect the Hornets brand to fans, partners, and the moments that matter.

02

Product sourcing

Premium brands, custom products, and considered options curated for every audience.

03

Mockups & design

Bring your ideas to life with clear, on-brand concepts built for confident approvals.

04

Apparel & decoration

Team-ready apparel and thoughtful decoration, with quality in every detail.

05

Kitting & packaging

Turn individual products into memorable welcome kits, gifts, and event experiences.

06

Warehousing & fulfillment

One partner for inventory, storage, individual shipping, and event-ready delivery.

02 / Concept showroom

Crafted for Buzz City.

A first look at what your next merchandise program could be.

Proposed merchandise concepts
Charlotte Hornets Hive tailgate blanket merchandise concept
Charlotte Hornets Courtside speaker merchandise concept
Charlotte Hornets Buzz City kettle grill merchandise concept
Charlotte Hornets Hive cornhole set merchandise concept
Charlotte Hornets Hive cooler tote merchandise concept
Charlotte Hornets Hive argyle socks merchandise concept
Charlotte Hornets Buzz City sneakers merchandise concept
Charlotte Hornets Uptown shower curtain merchandise concept
Charlotte Hornets Buzz City insulated jug merchandise concept

03 / Featured work

Big ideas. Proven execution.

Real programs for national brands and corporate events. The same care, creativity, and scale we’d bring to the Hornets.

04 / Online store & fulfillment

One destination.
Every detail managed.

An on-brand place for your team and approved audiences to order. Behind the scenes, Blue Sky keeps the program moving—from inventory to the doorstep.

  • Brand-controlled merchandise
  • Audience-specific access
  • Individual & bulk ordering
  • Inventory visibility
  • Warehousing & replenishment
  • Kitting & fulfillment
Charlotte HornetsHornets / Store concept
Hive corduroy cap
Buzz City polo
Uptown varsity jacket
01Select
02Brand approval
03Produce
04Store
05Deliver